BuzzDe – Creative Booth Installation & Interactive Event Design
BuzzDe booth installation and event design project that transforms a beloved digital character into a vibrant physical experience, engaging audiences through playful visuals and interactive storytelling.
BuzzDe is a character-driven digital platform loved for its playful personality and friendly community.
Our role was to translate BuzzDe’s cheerful digital identity into a physical booth and event experience that visitors could instantly recognize, connect with, and enjoy.
The project focused on booth installation and event design, combining colorful visual language, mascot-led storytelling, and spatial design that attracts attention from a distance while inviting visitors to step in and interact. Every element—from structure layout to graphic composition—was designed to reflect BuzzDe’s warm, fun, and approachable brand personality.
The booth experience was created not only as a display space, but as a brand touchpoint where visitors could take photos, explore the BuzzDe universe, and emotionally connect with the character. This approach helped strengthen brand recall and transformed a simple booth into a memorable on-ground experience.
Through this project, BuzzDe successfully bridged the gap between digital content and real-world interaction, reinforcing brand identity while creating joyful moments for event audiences.
Task
Designing and building a physical booth that translates BuzzDe’s digital character and brand identity into an engaging on-site experience.