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Product Launch Strategy

360 Gallery Launch — Booth Installation, Event Design & Interactive Games

360 Gallery Launch — Booth Installation, Event Design & Interactive Games

Brand Activation Creative Production Event Experience Growth Campaign
Show project
Warrix Jersey Launch – Game-Driven Brand Activation & Fan Engagement

Warrix Jersey Launch – Game-Driven Brand Activation & Fan Engagement

Brand Activation Creative Production Event Experience Growth Campaign
Show project
Bualuang Hair Product Launch & Retail Experience Activation

Bualuang Hair Product Launch & Retail Experience Activation

Brand Activation Creative Production Event Experience Growth Campaign
Show project
Brand Activation Creative Production Event Experience Growth Campaign
November 9, 2023

360 Gallery Launch — Booth Installation, Event Design & Interactive Games

The launch of 360 Gallery was envisioned as more than a traditional opening event. It was designed as a platform for discovery, where physical…

  • Strategy

    We approached the project with a hybrid experience strategy, combining physical booth design with digital interaction and gamification. By aligning event flow, partnerships, and interactive content under a single narrative, we ensured a cohesive experience that supported both brand visibility and audience participation.

  • Design

    The visual and spatial design focused on immersion and accessibility. Clean structures, dynamic lighting, and interactive elements were used to create a modern gallery atmosphere, while digital touchpoints and games added energy and movement throughout the space.

  • Client

    360 Gallery

  • Tags

    Booth Installation, Event Design, Product Launch Strategy, User Acquisition, Visual Design & Production

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Brand Activation Creative Production Event Experience Growth Campaign
December 1, 2024

Warrix Jersey Launch – Game-Driven Brand Activation & Fan Engagement

Warrix New Jersey Launch was designed as more than a traditional product unveiling. The objective was to transform the launch of the new national…

  • Strategy

    Brand Activation Strategy, Game-Based Engagement Design, Interactive Event Experience, Fan Participation Mechanics

  • Design

    Game Mechanics Design, Interactive Experience Design, Visual Integration for Live Events, Digital & Physical Experience Alignment

  • Client

    Warrix

  • Tools & Technologies

    Game Mechanics Design, Interactive Event Systems, Live Activation Setup, Digital Engagement Platforms

  • Tags

    Booth Installation, Event Design, Product Launch Strategy, User Acquisition, Visual Design & Production

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Brand Activation Creative Production Event Experience Growth Campaign
August 1, 2025

Bualuang Hair Product Launch & Retail Experience Activation

Bualuang Hair is a long-established Thai herbal hair care brand with over 25 years of heritage in natural beauty products. To support the launch…

  • Strategy

    Xripple designed a retail-first experience strategy that combined brand storytelling, live engagement, and conversion-driven booth flow. The activation was structured to attract attention from a distance, guide customers through product education, and conclude with trial and purchase opportunities. Celebrity involvement was integrated as a brand credibility amplifier rather than a standalone attraction.

  • Design

    Our design team developed a complete visual system for the event, including booth structure, product displays, stage backdrop, signage, and promotional materials. The color palette and graphic language emphasized Bualuang’s herbal roots while presenting a modern and premium look suitable for leading beauty retailers. All physical assets were designed for modular reuse across multiple locations.

  • Client

    Bualuang

  • Tags

    Booth Installation, Event Design, Product Launch Strategy, User Acquisition, Visual Design & Production

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