Warrix Jersey Launch – Game-Driven Brand Activation & Fan Engagement
A game-driven brand activation designed for Warrix’s new jersey launch, transforming product unveiling into an interactive, immersive fan experience through gameplay and live engagement.
Warrix New Jersey Launch was designed as more than a traditional product unveiling. The objective was to transform the launch of the new national team jersey into an interactive brand experience that could actively engage fans, both on-site and through digital touchpoints.
XRipple collaborated with Warrix to introduce a game-based brand activation that merged physical event spaces with playable digital experiences. Instead of passively viewing the product, participants were invited to interact with the brand through gameplay mechanics, challenges, and live activities that connected directly to the new jersey narrative.
The activation took place in a high-energy public event environment, where physical installations, digital screens, and interactive game systems worked together to attract attention, encourage participation, and amplify social sharing. Fans were able to experience the brand in a playful, competitive, and memorable way—turning the jersey launch into a moment of excitement rather than a standard showcase.
By integrating game mechanics such as challenges, rewards, and live leaderboards, the experience successfully increased dwell time, audience engagement, and emotional connection with the Warrix brand. This approach demonstrated how games can function as a powerful tool for brand storytelling, community building, and modern sports marketing.
Task
To transform a traditional jersey launch into an engaging, interactive experience that attracts attention, increases fan participation, and creates emotional connection with the Warrix brand.