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Fujifilm

Fujifilm Film Camera Launch — Brand Activation & Experiential Booth Design

Fujifilm Film Camera Launch — Brand Activation & Experiential Booth Design

Brand Activation Event Design
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Brand Activation Event Design
July 1, 2025

Fujifilm Film Camera Launch — Brand Activation & Experiential Booth Design

Fujifilm’s new film camera launch was designed as more than a product showcase—it was an immersive brand activation that brought instant photography back into…

  • Strategy

    Our strategy centered on experience-first marketing. Instead of traditional product displays, we designed an interactive environment where visitors could touch, use, and instantly print photos—turning passive viewers into active participants. The event layout was optimized for flow, discovery, and social sharing, ensuring that every interaction reinforced Fujifilm’s brand values while naturally driving trial and adoption.

  • Design

    The booth design blended Fujifilm’s clean, modern aesthetic with playful, nostalgic elements inspired by film photography culture. Interactive zones, product demo counters, and instant photo-printing stations were arranged to encourage exploration and hands-on usage. Visual storytelling, lighting, and physical props were used to create a welcoming space that invited people to stay, engage, and capture moments.

  • Client

    Fujifilm

  • Tags

    Booth Design, Brand Activation, Event Marketing, Experiential Campaign, Fujifilm, Photography, Product Launch, User Acquisition

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