Fujifilm Film Camera Launch — Brand Activation & Experiential Booth Design
A full-scale brand activation campaign for Fujifilm’s new film camera launch, combining experiential booth design, interactive photo moments, and on-ground user acquisition to reconnect people with the joy of instant photography.
Fujifilm’s new film camera launch was designed as more than a product showcase—it was an immersive brand activation that brought instant photography back into everyday life. Xripple was entrusted to design and execute a full experiential campaign that transformed physical space into a living brand experience, encouraging hands-on interaction, emotional engagement, and real-time content creation.
The activation focused on allowing visitors to experience Fujifilm’s philosophy of “Value from Innovation” through tangible moments—printing memories instantly, interacting with the cameras on-site, and sharing personal stories through photography. Every touchpoint was carefully crafted to feel approachable, creative, and authentic to Fujifilm’s legacy.
From booth installation to event flow and audience engagement strategy, the campaign successfully bridged product education with emotional storytelling, turning first-time interactions into lasting brand connections.
Execution & Activation Highlights
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Experiential booth installation for live product interaction
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Hands-on camera trials with instant photo printing
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On-site brand storytelling through physical and visual design
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Event flow and space planning for maximum engagement
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User acquisition through interactive experiences and real-time participation
Services
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Brand Activation Campaign
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Experiential Booth Design & Installation
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Event Design & On-ground Execution
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User Acquisition Strategy
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Interactive Experience Design
Task
Design and deliver a high-impact brand activation campaign to launch Fujifilm’s new film camera, focusing on physical interaction, emotional engagement, and user acquisition within a live event environment.